If there’s one thing that the COVID-19 pandemic has taught us, it’s definitely resourcefulness. A lot of online merchants and resellers can attest to this. In fact, quite a number of them got into business just as the lockdown started in hopes of earning extra income as many long-standing businesses were forced to close down due to blanket quarantine measures. Buy-and-sell, for example, has become a lucrative business for many because of the limitations in physical movement that people have been forced to contend with. By making use of online marketplaces and delivery services, sellers are able to provide the essentials that many people need while making a nice buck at the same time.
If you would like to get into this livelihood or are looking for ways to promote your current home-based reselling business, here are a few ideas that might help.
1. Promote on Social Media
These days, nothing beats the promotion and publicity that you can get on popular social media platforms. And the good thing is that these platforms provide a lot of dedicated tools that are specially designed for sellers. Be sure to check them out and maximize their benefit for your business. You can invest some money in ads and boosted posts so your products will be seen by your target market faster and easier.
2. Do Text and E-mail Blasts
Why not get on your smartphone and go over your directory of contacts? Spend some budget on sending text messages to some of the people you already know, advertising the goods that you are currently selling. You can also send e-mail blasts to your personal and professional contacts. Don’t forget to include nice photos and descriptions of the items that you are selling.
3. Give Away Samples
Word of mouth is another great way to spread information about any product or service. As such, why not allot some budget to produce free items that you can give away to neighbors, family members, and friends? Whether you’re selling home-cooked meals, desserts, arts and crafts, or useful everyday items, you can get your name out there by simply providing the people you already know with samples of the items you intend to sell. Don’t forget to include your details with these items so people will know who to contact if they want to purchase more of your products.
4. Leverage the Selling Power of Other Sellers
Check out popular online stores and see if you can partner with other people in selling or promoting your items. You can offer a consignment percentage for each of your products that they actually end up selling. Sometimes, collaboration is a great way to earn more profits and create a win-win situation for fellow entrepreneurs.
Maya: Your Partner in Growing Your Home-Based Reselling Business
Marketing and promoting your products is one thing, but running the business smoothly and efficiently is definitely another. Maya is a technological solution that will definitely help you in handling the financial matters of your home-based enterprise.A feature-rich mobile money and payment solution, Maya is an indispensable tool for modern-day entrepreneurs. For one, you don’t need to worry about how to receive payments from your customers as they can simply remit money straight to your wallet using their own Maya accounts. They can even send payments directly to your bank account.
Should you eventually decide to put up a physical store for your shop, it would benefit your customers for you to also set up a Maya QRcode so that they can continue paying for your products electronically, even in a brick-and-mortar setting. All they need to do is scan your QR code to transmit their payment directly to your wallet. This scan-to-pay feature is sure to become even more popular in the wake of the COVID-19 pandemic, when people are likely to demand for more contactless payment solutions to prevent the spread of the virus.
As a reseller, you can also easily manage your funds by using Maya to pay your suppliers. Even if they are based abroad, you can link the secure prepaid virtual card that comes with your Maya account to your PayPal account and use it to pay any merchant around the world. When the time comes for you to turn your online profits into cold cash, you can upgrade your Maya account, which you can then use to withdraw money from any local or even foreign ATM.
Imagine the convenience of not having to handle actual cash but knowing that you have a lot of income from your online business. Once the payments come in, you can use Maya to manage other payments related to your business operations. You can pay your utility bills, buy mobile or Internet load, or even purchase more products to sell..
In as much as your livelihood is online in nature, soon you will be living a truly digital lifestyle with Maya. A pioneer in providing mobile money and online payment solutions in the Philippines, Maya gives you a lot of tools that you can use to grow and improve your home-based reselling business.
