It’s easy to fall in love with the minimalistic styles and quality material that Uniqlo’s clothes are made with.
With each passing season, collections in their stores change subtly, like the change in autumn leaves. New colors and styles adapt to changes in temperate climate, providing shoppers all over the world with consistently revolving variety.
Here are five lesser-known facts about the Japanese brand, which put into words why so many respect and admire it.
International Wage System
High-level managers of the brand in all countries earn salaries similar to that of their international counterparts. The chairman and director of the company, Tadashi Yanai, believes that the same work deserves the same pay regardless of social or cultural environment or circumstance.
It’s good to see this kind of respect for work and labor, and we hope this treatment applies to lower-ranking employees like store managers soon.
Unique Origins
Uniqlo is a playful contraction on the original company name Unique Clothing Warehouse. In fact, they used that name from 1984 to 1998.
Only in 1998 did the company rename its clothing store to Uniqlo, still years before their massive global expansion.
Words of Encouragement
All Uniqlo sales assistants memorize a handful of phrases to say to customers in-store, as per company policy. They are to be repeated exactly as written. For instance, the phrase “Did you find everything you are looking for?” has to be said twice to every customer.
There’s something relaxing about this kind of standardized customer interaction, which makes for a pleasant shopping experience.
Identity in Disguise
Photo courtesy of Uniqlo
Yanai has stated that he views Uniqlo as a technology company, more than a fashion company.
This puts their products into perspective; many items they sell are made of innovative material, either for their temperature control features or remarkably lightweight design.
Written in Cashmere
Photo courtesy of Uniqlo
Uniqlo makes clothes in dozens of materials and colors, one of which is their affordable cashmere. The Daily Mail ranked their affordable cashmere sweater as the best out of eight other fashion brands’ options, with comfort and color accuracy as part of the criteria.
It’s a testament to the technology that goes into creating their products.
Uniqlo has a special treat up its sleeve for birthday celebrants. Get P300 OFF on your purchases at any of their branches by opening the Uniqlo App (available on both iOS and Android) and going to the “Birthday Coupon” section during your birth month.
Present the voucher to your cashier and they will happily apply the discount!
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