More than just a tool for processing transactions, a payment gateway is a critical part of the customer experience. It’s true that one of the primary roles of a payment gateway is to ensure that sales are completed smoothly. However, it can also play a significant role in shaping how customers perceive your business. From security and ease of use to the speed of transactions, the impact of your choice of payment gateway ripples throughout your customers’ entire shopping experience.
If you’ve integrated Maya Checkout into your website through the use of our WooCommerce Plugin or Shopify Plugin, for instance, you can expect it to have a positive effect on your interactions with your customers. These are just some of the ways in which choosing an effective Shopify or WooCommerce payment gateway can improve the level of customer experience that your online storefront offers.
Your Customers Can Expect a Seamless Checkout Process
An effective payment gateway such as Maya Checkout, first and foremost, offers a seamless checkout process. Once customers reach the final step of their purchase, they expect the process to be quick, intuitive, and hassle-free. This is a significant and welcome difference when compared to a cumbersome or confusing payment channel that can lead to frustration and result in cart abandonment.
By providing a user-friendly interface, a payment gateway can eliminate known pain points and guide customers through the payment process with minimal friction. For example, auto-filling information, accepting multiple payment methods, and having a responsive design all contribute to making the checkout feel effortless. The feeling of ease that customers can enjoy during checkout can elevate their experiences and increase the likelihood that they’ll complete their purchases.
Improved Security Measures Will Help Build Customer Trust
Security is a top concern for customers when making online purchases. To avoid getting into fraudulent transactions or data breaches, buyers want to be cautious and make sure that they are only buying from legitimate sellers who are capable of securing their information. A secure payment gateway uses encryption, tokenization, and compliance with industry standards like the Payment Card Industry Data Security Standard (PCI-DSS) to safeguard customer data.
On top of implementing these security measures, Maya Checkout clearly informs customers how the payment gateway protects their information. When customers know that their financial information is secure, they feel more comfortable making purchases. This level of trust is crucial for driving customers to complete the immediate transaction and fostering long-term customer loyalty. By offering a secure payment environment, you can effectively show your customers that you prioritize their safety.
Your Store Can Keep Up with the Demand for Faster Transaction Times
Modern customers expect transactions to be completed quickly. Long processing times can cause customers to lose patience, leading to a negative impression of your business. Your choice of payment gateway plugin can help your business meet the demand for speedy processes by significantly reducing transaction times, thus allowing customers to complete their purchases without unnecessary delays. Faster transaction times also mean fewer chances of errors or timeouts, which can further frustrate customers. By providing a quick and reliable payment process, you ensure that your customers can move from browsing to checkout in a matter of minutes.
All Your Customers Can Count on Having Multiple Payment Options
Flexibility is another quality that customers look for when completing their payments. When customers feel limited by the payment options available, they may reconsider their purchase or look for a competitor that accepts their preferred payment method.
An effective payment gateway supports various payment methods, including credit and debit cards, all major e-wallets, and QR Ph. Installing Maya Checkout to your website allows you to offer buyers multiple payment options, giving them the choice to use the method that is most convenient and familiar to them. This showcases how your business is catering to their needs, which can increase their level of satisfaction and encourage repeat business.
It’s Possible to Bring Down the Number of Declined Transactions
One of the most frustrating experiences for customers is having their payment declined, especially when they are certain they have entered all their details correctly. Your choice of payment gateway should minimize the chances of declined transactions by integrating with various fraud detection tools and enabling automatic retries and real-time communication with banks and financial institutions.
When a payment goes through smoothly on the first attempt, customers will feel more at ease and confident in your service. Fewer declined transactions also mean fewer instances where customers have to reach out to customer support, which can improve the overall buying experience. By ensuring that payments are processed correctly, your gateway can prevent customer frustration and enhance their trust in your business.
Maya Checkout: The Right Payment Gateway for Standout Customer Experiences
An effective payment gateway supports the final stage of the customer journey, from providing a seamless checkout to offering security, speed, and flexibility. Live up to your customers’ expectations by signing up for Maya Business and integrating Maya Checkout into your website using our WooCommerce or Shopify plugins.
More than that, setting up a Maya Business account lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, letting you cut costs further.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today and use our payment solutions to improve customer experience.
