Home service and repair businesses are currently thriving in the Philippines due to the increasing demand for professional home maintenance and repair work. Typical services include plumbing, electrical work, air conditioner maintenance, and general handyman tasks.
These businesses are vital to their communities, providing essential services that ensure Filipino homes remain safe and functional. However, to stand out in this competitive market, home service and repair companies must enhance their visibility, streamline their operations, and foster customer loyalty. If you’re in this line of business, too, here are just a few key strategies to help you generate more business for your home service and repair company.
Establish a Solid Online Presence
These days, paper leaflets and business cards are not nearly enough to promote your business. What you need is a strong online presence to make an impact on your business’s bottom line. For starters, your website is the first point of contact for many potential customers, so it needs to be professional, informative, and user-friendly. It helps that not a lot of home repair businesses in the Philippines have their own websites at the moment.
Furthermore, ensure that your website is mobile-responsive, as many users will most certainly access it via their smartphones. Additionally, leverage social media platforms like Facebook, Instagram, TikTok, and LinkedIn to engage with your audience. Regular posts about tips, success stories, and behind-the-scenes content can showcase your home repair expertise and likable personality. More importantly, highlight your online reviews to boost your credibility and attract new customers. You can encourage satisfied clients to leave reviews on your Google Business Profile and other review platforms.
Make it Easy for Customers to Book and Pay for Your Services
A seamless booking experience is a game-changer for both customers and service-providing businesses. With this in mind, make it easy for your customers to book your services through an online booking system on your website, no matter if they need home cleaning, aircon repair, pest control, plumbing, or electrical repair services.
Using an e-commerce platform or website builder such as Shopify and WooCommerce, you can create a website that will allow you to offer your services much like you would physical products. Both of these platforms offer easy-to-personalize templates that can have your website up and running in no time at all.
Additionally, you should also ensure a smooth checkout process to make it easy for your customers to pay for the services you’ll render. For this, you can make use of the best payment gateway in the Philippines—Maya Checkout. With this payment solution integrated into your website, it will take just seconds for customers to pay you via QR Ph, their debit or credit card, or e-wallet of choice.
Adopt Search Engine Optimization (SEO) Strategies
Search engine optimization (SEO) is essential for increasing your website’s visibility on search engines like Google. For local businesses in the Philippines, local SEO is particularly important.
As with any SEO campaign, you need to start with keyword research to identify search terms that potential customers are using to search for services like yours. An example of a short-tail keyword may be “home improvements,” while a long-tail keyword could be “home improvement contractors in Metro Manila.” Integrate these keywords naturally into your website content, like in your service descriptions, blog posts, and metadata.
Then, optimize your Google Business Profile by ensuring that all information is accurate and regularly updated. When a potential customer searches for home improvement contractors near me, your business will be more likely to pop up in search results. After every successful job, you should also encourage your customers to leave reviews on your Google Business Profile. These reviews will significantly enhance your business's social proof and credibility.
On top of the abovementioned strategies, you should also get your business listed in local directories, and you should work toward acquiring backlinks from other reputable local websites by publishing guest blog articles that link back to your own website.
These SEO practices can significantly improve your search engine ranking and drive more traffic to your site.
Provide Superb After-Care Services
Exceptional after-care services are also essential to customer retention and referrals. After completing a job, follow up with customers to ensure they are satisfied with the service that you provided. This can be done through phone calls, emails, or SMS surveys. Offering maintenance check-ins or reminders for periodic services can also help generate repeat business.
Make sure to address any feedback promptly and effectively. Remember that a quick and considerate response to concerns can turn a dissatisfied customer into a loyal one. What’s more, happy customers are more likely to refer your business to others, providing you with valuable word-of-mouth marketing.
Set the Right Price
Setting the right price for your services is a balancing act. You need to be competitive while ensuring profitability. You can begin by conducting market research to understand what your competitors are charging and what customers are willing to pay.
Also consider using a value-based pricing model, where prices reflect the value provided to the customer rather than just the cost of services. For example, if your services save customers time and hassle, highlight these benefits to justify a higher price. Transparent pricing builds trust, so ensure that your pricing is clear and easy to understand.
Leverage Technology to Improve Your Operation
Technology can greatly enhance your business operations, making them more efficient and customer-friendly. A customer relationship management (CRM) software, for example, can help you manage interactions with current and potential customers, track service history, and personalize communication. Meanwhile, a service management software can help streamline staff scheduling, dispatching, invoicing, and tracking job progress. To handle routine tasks like sending appointment reminders, follow-up emails, and generating invoices, you can also look into automation tools.
With these innovations helping you streamline your business processes, you can free up time to focus on business growth.
Boost Your Home Service and Repair Business with Maya Business Payment Solutions
Take advantage of Maya Checkout and a host of other payment solutions to drive growth for your home service and repair business. To do this, the first step is to sign up for Maya Business.
Signing up for a Maya Business account lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. In addition, you can send money to your partners and suppliers for free via InstaPay and PESONet, resulting in additional savings.
What’s more, having a Maya Business account qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, which you can use to scale up your service and repair business. Just use Maya as your primary processor for all wallet and card payments. The more you use our payment solutions, the better the loan offer will be.
Expand your home service and repair company by partnering with Maya Business today!
