In the Philippines, digital payments are now preferred by customers for an increasing number of daily transactions, both online and in physical stores. While many customers still prefer cash, being able to offer digital payments gives you more ways to improve the customer experience to capture a wider range of preferences, winning over loyal patrons and increasing sales in the process.
Whether you run an online shop or a traditional physical store, Maya Business offers a wide selection of transformative online and in-store payment solutions that will make life easier for you and your customers. With internet payment solutions like the Maya Checkout payment gateway, Maya Invoice Payments, and Payment Links, you can guarantee all customers can have their online payment processed however and wherever they like it. You can also order the Maya Terminal and Maya Terminal Lite POS devices to accept any digital payments anywhere in your brick-and-mortar store and anywhere else with internet connectivity.
Whichever tools you use, educating your customers about your payment solutions is key to encouraging their use and laying the path for more efficient, customer-centered ways of doing business. Here's how you can effectively communicate the ins and outs of your Maya payment options to your customers:
1. Know Your Payment Solutions
Before you can educate your customers, you must also have a thorough understanding of the payment solutions your business uses. Get in touch with Maya and explore the Maya Business website to learn the features and benefits of your payment solutions. Having detailed knowledge will enable you to train your staff and provide accurate and helpful information to your customers.
2. Make Sure Your Staff Is Prepared to Assist Customers
Your staff should be as well-versed in your payment solutions as you are. Staff who are unfamiliar with or hesitant to facilitate digital payments can turn off customers and erode trust in your payments. Don’t skimp on training so that your staff can easily use your payment tools and confidently answer any questions your customers may have.
3. Highlight Benefits, Not Features
Your payment solutions may be technological wonders but most customers don’t care about that. Regardless if they’re online or at your physical store, most customers care about advantages like convenience, accuracy, and security above anything else. Your efforts in educating customers should, therefore, focus on these benefits rather than the specific features of your payment tools. For instance, instead of the term “near field communication (NFC),” you can consider telling them that they can “Tap-to-Pay” instead, since the latter more effectively describes the technology’s benefit.
4. Build Trust Among Your Customers
Your customers must know that your payments are secure; otherwise, they will be hesitant to use them. If a customer asks, be prepared to explain Maya Business’s world-class security features to reassure them and build trust in your business.
5. Offer Demonstrations and Tutorials
Visual aids can be highly effective in educating your customers on both online and offline payment methods. Create step-by-step guides, video tutorials, or posters that show how to use each one of your cashless payment methods. If you have a physical store, consider setting up a demo station where customers can practice using different payment solutions under the guidance of a trained staff member.
6. Use Words Your Customers Understand
Avoid jargon and technical terms that may be confusing. Use simple, straightforward language to describe how each payment method works. For example, instead of saying “The Maya Terminal supports contactless payments," you could say "You can tap or insert your card to pay quickly and securely” or “We accept card, QR, and e-wallet payments.”
7. Set Up an FAQ Section on Your Website and Social Media
Create FAQ sections on your website and on your most used social media pages to tackle questions that customers often ask, which may include those related to payment methods. Addressing these concerns upfront reduces hesitancy, saves your staff time, and promotes a smoother adoption of your new digital payment solutions.
Offer Your Customers a New World of Digital Convenience with Maya Payment Solutions
Whether you run an online or offline business, encouraging digital payments can help improve the overall customer experience, setting you up for stronger loyalty and repeat sales down the line. Sign up for Maya Business to access easy-to-use online and in-store payments through Maya Checkout, the Maya Terminal, and other leading Maya Business solutions.
Signing up for Maya Business immediately gets you a Maya Business Deposit account for your online and in-store payment settlements. With an industry-leading 2.5% per annum interest rate, Maya Business Deposit funds can earn PHP 25,000 yearly for every PHP 1 million deposited. Maya Business Deposit also effortlessly saves you on transfer fees for partner and supplier payments, thanks to free InstaPay and PESONet transfers.
Becoming a Maya Business user also puts you in line for a generous Maya Flexi Loan offer valued up to PHP 2 million within 3 months. Use your loan to streamline your website or brick-and-mortar shop’s buying experience and accelerate your business’s growth. To receive better Maya Flexi Loan offers, consistently use Maya as your primary processor for all digital wallet and card payments.
Complete your Maya Business application today to enjoy the best online payment processing available to Philippine businesses.
