If you’ve ever wondered why some websites and apps are more compelling than others, chances are that it simply comes down to personalization. The case for personalization is fully backed up by data. Overall, e-commerce websites that offer a more personalized experience are seen as more relevant and thus receive more conversions, priming them for growth and positive brand equity.
You can get really deep into personalizing different areas of your customer-facing operations. Checkout personalization, however, is especially critical, as it directly affects the conversions and financial operations of your business. Let’s take a brief look at eight key personalization strategies that you can apply to your e-commerce business.
1) Give a Full Selection of Online Payment Solutions
The Philippine e-commerce landscape is now incredibly diverse and on its way to maturity, which means that modern Filipino consumers will want their preferred online payment processed without issues. Whichever internet payment solutions you choose, you need to make sure that they’re able to keep up with the ever-expanding list of digital payment methods.
For hassle-free online payment processing, the Maya Checkout online payments gateway fits the bill. Maya Checkout can process the usual debit card and credit cards, but it outshines other online payment platforms by also facilitating payments through a full range of electronic methods, including virtual payment cards, digital wallets like Maya and GCash, and QR Ph codes.
2) Offer Different Shipping Options
Shipping preferences vary among consumers, with some prioritizing speed while others prioritizing cost. Offering various shipping options, such as standard, express, or even same-day delivery allows you to cater to a broader audience. Additionally, providing real-time shipping cost calculations based on the customer's location and order details enhances transparency, reducing any surprises at the checkout stage and increasing trust in your business.
3) Provide Gift Wrapping Services
To further personalize your site’s checkout experience, consider incorporating more options on the checkout page, one of which is a gift wrapping service. This personalized option can primarily cater to those purchasing gifts for loved ones or for other people. By integrating this service into your checkout process, customers will be pleased to not have to deal with the hassle of wrapping presents themselves, and it could also be a source of additional revenue for your e-commerce business.
4) Allow Customers to Leave Custom Notes
Offering a simple custom note field during the checkout process can also do a lot to enhance the customer experience. These fields allow customers to communicate instructions that may not be in the standard checkout forms, which can be of help in fulfilling orders. More importantly, the messages they leave here can give you insights into customer preferences that could help you better address your target demographic’s pain points and preferences.
5) Provide Promotions Based on What the Customer Is Purchasing
You can also boost conversion rates by offering promotions based on the customer's current purchase. Consider implementing dynamic offers that appear during the checkout process, such as discounts on complementary products or exclusive deals based on the total order value. This strategy not only incentivizes customers to complete their purchases but also showcases that you have a keen understanding of their preferences. By leveraging these offers, your business can positively impact customer experience during the checkout process and also increase the likelihood of repeat business.
6) Provide a Wishlist Feature
Most potential customers that visit your site won’t convert right away. That doesn’t mean that you can’t convince them to buy later on. By providing a wishlist feature, you’ll enable potential customers to easily find the products they like when they return, maximizing the odds of a future conversion. You can also use wishlist data to make targeted recommendations for customers, increasing the odds of additional purchases down the line.
7) Offer a Guest Checkout Option
While encouraging customers to create accounts can be beneficial for long-term engagement, providing a guest checkout option is equally important. This is because some customers may prefer a quicker, more streamlined process without the need for account creation, and others may be hesitant to give away too many personal details. In any case, catering to guest shoppers as well as registered ones ensures that you’re able to accommodate various shopping preferences.
8) Perform Continuous A/B Testing
Continuous testing is essential for refining the checkout process and gaining new insights into your customers’ tastes. Periodic A/B testing on various elements, such as the number of pages in the checkout process, button placements, color schemes, and form lengths will, over time, allow you to build a checkout experience that really addresses your key customers’ preferences. The beauty of this iterative approach is that it allows for continuous improvement, keeping your site's checkout process user-friendly and aligned with customer expectations, even as these expectations evolve.
Update Your Checkout Experience with the Best Online Payment Processing Solutions
Maya Business is the preferred online payment processing company for e-commerce businesses in the know. With amazing products like Maya Checkout, Maya Business has come to be the go-to online payment processing service for businesses that want to deliver a truly personalized checkout experience.
Its quick integration through plugins has also made it the third-party payment gateway Shopify and WooCommerce store owners use to provide secure personalized payments. Create your Maya Business Manager account to offer personalized payments to your online customers.
Signing up for Maya Business Manager lets you enjoy the benefits of the Maya 1-2-3 Grow bundle. Maya 1-2-3 Grow gives you a 1% MDR (merchant discount rate) discount on all QR Ph transactions for 3 months after signing. With this exclusive discount, your business will save an extra PHP 14,600 for every PHP 1 million in QR Ph sales.
You'll also be able to use a Maya Business Deposit account for your settlements as part of the Maya 1-2-3 Grow bundle. Your Maya Business Deposit comes with a stunning 2.5% per annum interest rate, 20-25x faster than competing banks. With this exclusive interest rate, you’ll earn an extra PHP 25,000 each year for every PHP 1 million deposit. Maya Business Deposit’s zero maintaining balance and free fund transfers via InstaPay PESONet also lets you save more on your business banking.
Lastly, the Maya 1-2-3 Grow bundle puts you in line for a Maya Flexi Loan offer as high as PHP 2 million —just what you need to create a winning checkout experience. For bigger loan offers, keep on using Maya as your primary processor for all wallet and card payments.
Send in your completed Maya Business Manager application today to enjoy the Philippines’ best online payment solutions and business-boosting perks through Maya 1-2-3 Grow bundle.
