Building a positive brand doesn’t happen overnight for small businesses. It also takes more than just regular social media posts and creative advertisements. Creating a truly valuable and trusted brand requires strategic and consistent efforts across all aspects of your business. Let’s look through a few strategies that you could use to create a stronger brand image for your small venture:
1) Turn Your Customers into Advocates
The best thing you can do to build brand equity is to consistently provide exceptional products and services that exceed your customers’ expectations. If you have a small business that’s new to the scene, however, you may have to incentivize your customers to keep coming back. Implementing loyalty programs should positively influence valuable return business and word-of-mouth, nurturing your brand’s growth in the process.
Cash and e-wallet credit payouts for customer incentive programs can be partly facilitated through your payroll management system. The key is to find a payroll system Philippines-based organizations can use to expedite accurate incentive payments to locally-based customers.
More than just a payroll system, Maya Disbursements can become crucial for growing your brand and your customer base. Aside from facilitating best-in-class payroll automation for small businesses, Maya Disbursements also offers incentive management functions, allowing it to be a key part of your customer loyalty program.
2) Pay Your Employees On Time
The twice-monthly payouts associated with the customary Philippine payroll system create challenges for small business payroll administration, particularly for organizations that still use manual processes. Without the right salary disbursement tools, delayed or inaccurate payouts can easily happen, eroding your employees’ goodwill and damaging your brand from within.
To ensure that your employees continue to advocate for you, make sure to integrate a payroll management system that guarantees the on-time disbursement of salary payouts. Maya Disbursements is especially suited for improving employee relations as it also offers allowance management and loan disbursement functions, giving you more options to keep your team invested in your small business.
3) Invest in a Professionally Designed Logo
Logo quality has a massive effect on brand recall and directly influences your customers’ perception of your business. Unless you have experience in graphic design, you should probably leave logo design up to a professional designer. Prepare a detailed brief for your designer that outlines the target market and the overall feel you want your logo to convey. Have the designer provide multiple studies and collaborate closely to ensure the final logo aligns with your brand identity and is fit for both online and offline use.
4) Take Your Mission and Vision Seriously
Your mission and vision are there to guide your business’s decisions, including your approach to brand development. Using your mission and vision statements as guides to developing your emerging business’s brand helps maintain a consistent and purposeful direction, giving your organization an identity that coherently matches its real-world operations.
5) Run a Competitive Analysis
Thoroughly assessing your competitors lets you gain valuable insights into their strengths, weaknesses, and unique selling propositions. This knowledge enables you to identify white spaces in the market where your brand can differentiate itself and forge a stronger identity. Critically, a competitive analysis also makes it possible to articulate a compelling value proposition that resonates with your intended market.
6) Keep Your Brand’s Elements Consistent Both Online and Offline
Cementing your brand identity allows it to grow in a meaningful and specific way. To achieve this, you’ll have to ensure that your logo, color palettes, typography, and messaging remain cohesive across all platforms, whether it's your website, social media, or physical marketing materials. Committing to brand consistency will increase your business’s mindshare among customers, ensuring better recall, more cost-effective marketing, and stronger business growth over time.
Effortlessly Develop Stronger Brand Equity with Maya Disbursements
Maya Disbursements does more than just payroll processing for small businesses—it can be a key to turning your emerging business into a cherished brand. Use it as an incentive and allowance management system to deliver always on-time payouts that retain customers and employees. You can also offer any kind of cash benefit and execute the accurate disbursement of loan payouts through the Maya Business Manager dashboard with this versatile bulk payment tool. Sign up for Maya Business to enjoy fast and accurate fund disbursements that help build your brand.
Creating a Maya Business Manager account instantly grants access to the Maya 1-2-3 Grow bundle. This exclusive bundle gives you a 1% MDR (merchant discount rate) discount on all QR Ph transactions for 3 months after signing. Just by signing up, you’ll save PHP 14,600 for every PHP 1 million in QR Ph sales.
The Maya 1-2-3 Grow bundle also gives you access to a Maya Business Deposit account for your settlements. With a generous 2.5% per annum interest rate, your business’s funds can surge 20-25x faster compared to competing banking products. Funds in your Maya Business Deposit account will earn an additional PHP 25,000 each year for every PHP 1 million deposited. Maya Business Deposit’s zero maintaining balance and free transfers via InstaPay and PESONet also give your business additional cash for brand development.
Lastly, Maya 1-2-3 Grow also qualifies you for a Maya Flexi Loan of up to PHP 2 million in just 3 months, giving you infinite options for developing a stronger, more trusted brand. For even better loan offers, designate Maya as your go-to processor for all wallet and card transactions.
Sing up for Maya Business today to launch Maya Disbursements and grow your brand with Maya 1-2-3 Grow.
