Regardless of the specific nature of your business, establishing and maintaining a strong presence in the minds of your customers is one of the keys to achieving long-term success—and there’s plenty of evidence to support this. A recent report from WiserNotify, for instance, shows that as many as 63% of customers are more willing to buy from brands they’re already familiar with. And when you make an effort to stay on the radar, customers are more likely to think of you when they need to make a purchase. This keeps your business relevant and competitive even as market trends evolve.
However, staying top-of-mind with customers is easier said than done. Businesses today face numerous challenges, from the sheer volume of competitors to the ever-changing preferences of consumers. Additionally, the constant barrage of digital content can easily drown out your brand’s message, making it difficult to remain memorable.
Fortunately, there are many practical steps businesses can take to ensure that their brand not only attracts attention but also maintains a lasting presence in their customers’ minds. Try these tips to keep your business on the radar for your target audience:
Make Transacting as Easy as Possible
Most modern consumers will deem convenience a major priority, if not the most important one. When customers find transacting with a particular business cumbersome or complicated, they’re more likely to abandon their purchases and look elsewhere. Hence, it’s always a smart move to simplify the payment process. A seamless and straightforward transaction experience will keep customers engaged and satisfied, thereby reducing the chances of lost sales due to friction at checkout.
Take for example small businesses or individual sellers who primarily operate on social media platforms like Instagram or Facebook. Link payment solutions like Maya Payment Links are designed to make transactions in these retail settings more effortless for both businesses and customers. The solution generates a bespoke payment link that you can use to accept payments through various messaging platforms. This allows you to reach customers wherever they are and makes it easy for them to complete purchases on the go. Maya Payment Links is especially helpful, as mentioned, if your business operates on social media or online marketplaces, without a dedicated website, as it’s a simple, flexible payment solution that won’t give you any technical headaches.
Maintain a Consistent Social Media Presence
Engaging with your audience on social media isn’t just about posting regularly; it’s about creating a continuous dialogue that keeps them constantly aware of your brand. The key is to craft content that resonates with your target audience—whether these are educational posts, promotional offers, or interactive content like polls and Q&A sessions. A well-curated social media presence will both attract new followers and encourage loyalty among existing customers by keeping your brand in their daily feed.
Invest in Improving Customer Relationship Management (CRM)
Strong customer relationships are at the heart of every successful business. It’s worth investing in a robust CRM system that enables you to personalize interactions, track customer preferences, and offer targeted promotions that speak directly to individual needs. The more personalized the service you provide is, the happier your customers will be, and the more they’ll return to your brand over time. Ultimately, your efforts to improve CRM will empower you to do much more than simply manage your customer data—you’re cultivating relationships that drive long-term business growth.
Solicit Customer Feedback and Reviews
There will always be value in knowing exactly what your customers think about your products and services. Feedback and reviews provide a pulse on customer satisfaction—but beyond that, they also serve as social proof that can attract new customers. Encourage your customers to share their thoughts through reviews on platforms like Google or social media. Engage with this feedback, whether it’s positive or negative, as doing so shows that you value customer input and are committed to continuous improvement.
Launch Retargeting Campaigns
It’s common for potential customers to visit your website, show interest in your products, and then leave without making a purchase. Retargeting campaigns are a powerful way to bring those visitors back. Strategically placing ads or sending follow-up emails can remind these potential customers about your brand and the products they were interested in. Retargeting thus keeps your business on their radar and increases the likelihood of converting those initial visits into sales.
Engage with Online Communities
Active participation in online communities, such as industry-specific forums or social media groups, can boost your brand’s visibility by leaps and bounds. When you share your expertise, answer questions, and provide valuable content, you position your brand as a trusted resource in the community. This creates organic opportunities to introduce your brand to potential customers who are already interested in your niche.
Explore Networking Opportunities and Partnerships
Collaborations with other businesses can help you expand your reach and introduce your brand to new audiences. Meanwhile, networking opportunities like industry events or webinars allow you to tap into complementary customer bases. These partnerships can lead to mutually beneficial relationships, where each party helps to enhance the other’s brand visibility and credibility, ultimately leading to greater business growth for both.
Stay at the Forefront of Your Customers’ Awareness with Maya Business Solutions
With Maya Business’s top solutions, you’ll no longer have to struggle to stay on your customers’ minds. Sign up for Maya Business today and we’ll do all we can to help you create transaction experiences consumers will always want to come back for.
With a Maya Business account, you can open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. You’ll also be able to send money to your partners and suppliers for free via InstaPay and PESONet, which means fewer fees to worry about and more savings in the bank.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, another helpful funding source you can use to further develop your business. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today to enjoy the benefits of Maya Business solutions.
