Driving visitors to an e-commerce site is one thing but turning them into paying customers is something else. A massive online marketing budget won’t be of much use if your site’s visitors don’t trust it or find themselves unable to complete an intended transaction.
Fortunately, if you’re after better conversions, there’s no need to reinvent the wheel. Let’s look at six simple strategies that will turn more of your site’s visitors into paying customers:
1) Choose the Best Online Payment Processing Solutions
As the dual trends of cashless adoption and E-commerce growth converge, online payment portal selection is going to be more important than ever. To enjoy healthy conversion rates, your site’s internet payment solutions need to facilitate payments from physical and virtual payment cards as well as locally relevant electronic wallets.
In recent years, Maya Business has emerged as the Philippines’ most important online payment processing company, offering best-in-class payment processing for e-commerce businesses targeting the expanding domestic market. Integrating solutions like Maya Checkout into your website or app allows customers to have their online payment processed according to their preferences, maximizing the odds of conversions.
2) Keep the Checkout Process Simple
Integrating Maya Checkout payment gateway to your website is just the first step. The more streamlined your checkout process is, the easier it will be for your site visitors to buy from your e-commerce store. Take the entirety of your site’s offered customer experience into account and start identifying areas where customers can get lost or frustrated. Once you note these problem areas, you can begin redesigning and configuring your site to deliver a seamless checkout experience.
Before you make any changes to your site, be sure to check out this resource:6 Best Practices for Creating a Seamless Checkout Process for Your Online Store
3) Invest Time in Your Product Photos and Copy
Investing in good content is critical for building trust and maximizing conversions. While not all your potential customers will look through your photo sets or read your product copy, the ones who have very strong purchase intent are highly likely to do so. When done well, your content can help increase your site’s credibility, nudging more of its visitors into making a purchase.
4) Run a Customer Re-Targeting Program
Re-engaging with visitors who have already visited or purchased something from your site allows you to ramp up conversions while also developing mutually beneficial long-term relationships. There are several ways you can do retargeting but, by far, the most commonly used for e-commerce sites are re-targeting ads triggered by site cookies and email marketing campaigns. Whichever strategy you use, make sure you comply with Philippine laws surrounding customer data privacy.
5) Offer Chat and Email Support
Offering chat and email customer service allows customers who have site or product issues to quickly resolve their problems, increasing the odds of a first or repeat purchase. If you have limited resources, you can use readily available solutions to automate chat and email responses to address some of the most common concerns.
6) Invest in Search Engine Optimization
Running an effective search engine optimization (SEO) campaign can increase the number of qualified leads that find your website through search engines like Google or Bing. If done well, an SEO campaign can increase your potential conversions while simultaneously reducing the cost of acquiring each sale. Another great perk of investing in SEO is that it can also boost your site’s credibility, as most people tend to put more trust in e-commerce sites that rank highly on search engine results pages.
Ramp Up Your Conversions with Maya Checkout
Maya Checkout smoothens your site’s customer experience and gives visitors more ways to pay. Its efficient integration into a variety of popular e-commerce platforms ensures that whatever your site framework, you have access to an effective, properly localized online payments gateway. Maya Checkout’s plugins permit site integration in minutes, making it the third-party payment gateway Shopify and WooCommerce site owners depend on. Create your Maya Business Manager account for trouble-free online payment processing with Maya Checkout.
After signing up for Maya Business Manager, you’ll enjoy the Maya 1-2-3 Grow bundle. Maya 1-2-3 Grow lets you have a 1% MDR (merchant discount rate) discount on all QR Ph transactions, 3 months after onboarding. This means an additional PHP 14,600 in transaction fees saved for every PHP 1 million in QR Ph sales.
The Maya 1-2-3 Grow bundle also lets you take advantage of opening a Maya Business Deposit account and using it as your settlement account for settling transactions made through Maya online payment solutions. With a market-leading 2.5% per annum interest rate, you’ll gain an extra PHP 25,000 each year on just a PHP 1 million deposit. You’ll also gain additional savings on day-to-day financial activities thanks to Maya Business Deposit’s zero maintaining balance and free transfers via InstaPay and PesoNET.
Signing up also qualifies you for a Maya Flexi Loan of up to PHP 2 million. To get a better loan offer, use Maya as your primary processor for all wallet and card payments. Each time you use Maya, you improve your potential loan offer.
Complete your Maya Business Manager application today to access the Maya 1-2-3 Grow business growth bundle and enjoy better conversions with Maya Checkout.
