6 Common Reasons Small E-Commerce Businesses Upgrade Their Payment Gateway

Date
July 18, 2024
Reading Time
3 minute read

In e-commerce, where transactions occur with a click and consumer preferences change swiftly, small businesses face a continual challenge to adapt and thrive. At the core of this process are payment gateways, which serve as the virtual cashiers of online stores. They securely process transactions and facilitate the exchange of funds between buyers and sellers, as well as help e-commerce merchants accept a range of payment options.

As indispensable elements in small e-commerce ventures, selecting the right payment gateway is crucial for efficient operations and building customer trust. At the same time, businesses must keep up with technological advances and the evolving preferences of their consumers. What this means for merchants with older systems is upgrading to the current best payment gateway to ensure compatibility with new features, improved security measures, and better integration with the e-commerce platforms they are using.

If you’re still not convinced, here are some of the reasons why upgrading the payment gateway of your small e-commerce business is one of the best decisions you can make.

1. To Accept More Payment Options

Today's consumers have diverse payment preferences, and as such, offering multiple payment options can give your business a competitive edge. With an upgraded payment gateway, you can accept a wide range of payment methods. In the case of Maya Checkout, your customer can settle payments via debit and credit cards, QR Ph, and e-wallets directly on your e-commerce site. 

Additionally, catering to diverse payment preferences helps enhance your customers’ shopping experience, increases customer satisfaction, and ultimately boosts conversion rates.

2. To Enjoy Seamless Integration Capabilities

Another reason for upgrading your business’s payment gateway is to improve efficiency. Leading payment gateways, like Maya Checkout, come with seamless integration capabilities, allowing easy integration with popular e-commerce platforms, website builders, and other business tools. For instance, you can set up Maya Checkout for your Shopify or WooCommerce store easily with our simple and easy-to-use plugins. This integration simplifies the setup process, allowing your business to quickly implement our payment gateway without extensive technical knowledge.

Moreover, hassle-free integration means you’ll be able to quickly take advantage of the most salient features of your chosen e-commerce platform or website builder, allowing you to streamline a host of important tasks, be it order processing, inventory management, or customer data management.

3. To Simplify Customer Checkout Experience

A complicated checkout process can be a major barrier to completing a sale. If you want to delight each customer, do it with a payment gateway that offers a fast and simple checkout process. Look for a payment gateway with a user-friendly interface and offers an intuitive checkout experience. Maya Checkout fits the bill, serving as a virtual instant express lane that lets your customers use the payment method they want and lets them check out fast. It’s one of the most important reasons why it’s the payment gateway Philippines’ e-commerce businesses prefer.

When you make the checkout process as seamless and straightforward as possible, you can enhance the shopping experience, encourage impulse purchases on top of regular purchases, and even foster customer loyalty.

4. To Take Advantage of Better Security Features

The digital landscape is fraught with security risks, which makes enhanced security one of the top reasons to upgrade your payment gateway. Modern payment gateways like Maya Checkout utilize advanced encryption technologies and fraud detection systems to protect sensitive customer data.

By investing in a secure payment gateway, you safeguard your customers' personal and financial information, build credibility, and foster trust among customers. It also removes well-known cash-handling risks associated with manual bank transfers. Moreover, a secure payment environment can significantly reduce the risk of data breaches, protecting both your business and your customers.

5. To Benefit from Advanced Transaction Management Capabilities

Managing transactions efficiently is crucial for maintaining cash flow and optimizing business operations. This is another reason why upgrading your payment gateways is an optimal decision. In the case of Maya Checkout, businesses can get real-time authorization, billing, as well as detailed documentation of their transactions via automated reports and notifications. 

With these features, you can say goodbye to manually tracking every transaction and billing. Instead, you can dedicate your time to seeking more business growth opportunities.

6. To Gain a Competitive Advantage

In today's competitive e-commerce landscape, differentiation is key to standing out and attracting customers. Upgrading your payment gateway can give you an advantage by offering a superior payment experience and opening your business to the global market. Features like instant payment notifications, customizable payment pages, and advanced fraud prevention tools can set your business apart from competitors. Additionally, you can accept a wide array of payment options—including a range of debit and credit cards—that can help you attract customers all over the globe. 

Position Your Business for Success with Maya Checkout and Other Maya Business Solutions

Sign up for Maya Business to upgrade your business’s payment gateway and set your business up for success through many other Maya Business solutions that you can take advantage of.

Setting up a Maya Business account lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet.

Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, allowing you to have another funding source when expanding your product offerings and scaling your business operations. Just use Maya Business as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.

Explore the benefits of Maya Business solutions and find out how you can leverage them to improve your business.