In the past few years, there has been a dramatic increase in online restaurant orders as people turned to digital platforms for their dining needs. For customers, ordering online offers the speed, convenience, and ease of payment that they desire. For restaurants, on the other hand, it means expanded reach, increased sales, and better data on customer preferences.
To capitalize on this shift, restaurants must optimize their online presence and streamline their ordering process. Here are some ways to boost your online restaurant orders and grow your revenues.
1. Optimize Your Online Presence
Since first impressions matter, a professional, user-friendly website and mobile app are essential even for physical businesses like restaurants. With an excellent user interface and aesthetically pleasing design, they can help attract and retain customers. Some of the elements of a successful restaurant website are clear menus, transparent pricing, and a seamless ordering process.
Restaurant businesses should also leverage social media to engage with customers, promote specials, and gather feedback. Popular social media platforms like Instagram, Facebook, TikTok, and Twitter are particularly powerful tools for reaching a broader audience and building a loyal customer base in the Philippines. Regular posts showcasing your delectable dishes, behind-the-scenes content with your staff, and maybe even customer testimonials can help your business create a strong online presence. Also, running contests and offering exclusive discounts can grow your follower base and create a sense of community around your brand.
2. Enhance Online Ordering Experience
A beautifully made restaurant website is not enough to convert visitors. Turn your audience into regular patrons by simplifying your checkout process.
A beautifully made restaurant website is not enough to convert visitors into loyal customers. While stunning visuals and engaging content draw initial interest, the true key to retaining and converting your audience lies in the efficiency and simplicity of your checkout process. Optimizing this crucial step is important to turning curious visitors into regular patrons.
One way to achieve a smooth checkout experience is by integrating Maya Checkout, a leading payment gateway in the Philippines, into your website. This payment gateway solution makes it easy for customers to pay for their orders via debit or credit card, digital wallet, or even QR Ph payments.
If you’ve already built your website using Shopify or WooCommerce, installing the best payment gateway in the country is no problem. Simply configure and activate Maya’s Shopify and WooCommerce plugins in the backend, and you’re good to go.
3. Offer Promotions and Discounts
Everyone loves a good deal, especially restaurant patrons. To reward repeat customers, you can launch loyalty programs and offer discounts, free items, and other exclusive perkss. This can help build customer loyalty and encourage frequent online orders. Meanwhile, time-limited promotions, such as discounts during off-peak hours, will allow you to generate demand and drive quick sales. Another effective strategy is referral programs, where existing customers are encouraged to refer friends and family by offering discounts or freebies for successful referrals. These incentives can significantly boost your online orders.
4. Improve Delivery and Pickup Options
Reliable delivery and convenient pickup options are critical to creating a positive customer experience and preserving the quality of the food orders. As such, ensure that your delivery service is timely and accurate.
Also consider accepting curbside pickup, which should allow customers to pick up their online orders at their own convenience. Customers can simply collect their orders without entering the restaurant, adding another layer of convenience.
For even better visibility and reach, you can partner with third-party delivery services like GrabFood and FoodPanda. These platforms provide reliable logistics while showcasing your restaurant offerings on their apps. Additionally, they regularly run promotions that can further boost your online presence and attract more customers.
5. Enhance Customer Experience
Providing an exceptional customer experience goes a long way in building loyalty. For instance, you can leverage customer data to personalize offers and recommendations based on past orders and preferences.
When handling inquiries, complaints, and feedback, you should also deliver timely and professional responses. This shows customers that you value their business and are committed to improving your service.
Boost Your Restaurant’s Revenue with Maya Business Solutions
Level up your restaurant business with the right strategies and by adopting the best online payment solutions you can leverage in the Philippines. To take advantage of Maya Business solutions, you must first sign up for Maya Business.
By signing up you can open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. What’s more, you can send money to your partners and suppliers for free via InstaPay and PESONet. This means more money saved that you can put to better use.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months. It’s additional capital you can use to improve your restaurant business. Just use Maya as your primary processor for all your wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today, and maximize your restaurant’s potential.
