Today’s tech-savvy customers are well-versed in the latest technologies and thus expect seamless, efficient, and innovative experiences. Unlike previous generations of customers in the Philippines, they tend to be more in-depth in their engagement with the products and services they use. Their buying behaviors, characterized by extensive online research and a preference for digital interactions, have pushed businesses to adopt new strategies and tools to win them over.
Let’s take a look at some of these approaches businesses can implement to capture the attention of modern customers.
1. Implement an Omnichannel Strategy
An omnichannel strategy ensures a seamless customer experience across multiple channels, from online platforms to physical stores. For tech-savvy customers, who are often early adopters of new technology and frequent “triers” and users of various devices, an omnichannel approach is essential.
Integrate your marketing and sales efforts across social media, email, any third-party platforms you may use, mobile app, and your website to create a cohesive and unified experience. For instance, a customer should be able to browse a product on your website, get support via email or social media, and complete their purchase on your mobile app without any friction. From browsing to checkout, the shopping experience should be seamless throughout.
For retail businesses with physical stores, an omnichannel strategy that includes a brick-and-click element provides an avenue to expand the business. On the website, customers can browse through the product gallery and add items to their virtual carts. They should have the option to pay for the products at the physical store when they pick up their order at a later time. This pick-up process can be made more efficient and convenient with a modern POS terminal solution like Maya Terminal and Maya Terminal Lite. Portable but incredibly powerful, these devices allow retailers to accept a variety of payment methods, from credit and debit cards to digital wallets and QR Ph payments.
Ultimately, with an omnichannel strategy, you not only meet tech-savvy customers where they are but also provide a consistent and engaging experience, which fosters loyalty and repeat business.
2. Provide Excellent User Experience (UX)
An outstanding user experience (UX) is non-negotiable for tech-savvy customers. These users have grown accustomed to intuitive design, fast loading times, and seamless navigation. Therefore, a clunky website and confusing checkout experience can quickly deter and frustrate them.
Focus on creating a user-friendly interface with a clean design that prioritizes ease of use. To avoid cart abandonment, ensure that you accommodate the modern cashless payment methods that tech-savvy consumers likely prefer. To this end, you can incorporate Maya Checkout, the payment gateway Philippines’ businesses trust most, into your website
Maya Checkout provides a user-friendly checkout interface and accepts a variety of payment methods, allowing your customers to use their credit and debit cards, e-wallet accounts, as well as QR Ph to pay for their online purchases.
For businesses that have built their websites on popular e-commerce website builders, Maya Checkout offers Shopify and WooCommerce plugins, making integration and activation of this third-party payment gateway much easier. With the best payment gateway powering your checkout page, you can expect greater customer satisfaction and increased website conversion rates.
3. Highlight Your Unique Value Propositions
Tech-savvy customers love to stay ahead of the curve. They appreciate detailed and relevant information that showcases the advanced features of your products or services. Highlight what sets your offerings apart from the competition to capture potential customers’ attention and interest.
Provide in-depth details about the products and services, emphasizing innovative features and unique benefits. Since these customers typically appreciate and understand quantifiable data, include important performance information to demonstrate superiority.
For example, if you’re selling a device that boasts fast processing speeds or enhanced security features, make sure these points are prominently featured in your marketing materials. While these details may not mean much to other types of customers, they can have a significant impact on tech-savvy customers.
4. Personalize Your Marketing Campaigns
Personalization is key to engaging tech-savvy customers. These individuals value experiences that are tailored to their specific needs and preferences. To ensure accurately targeted campaigns, leverage data analytics and customer segmentation techniques. These approaches can help you reach your specific audiences and resonate with them on a deeper level.
Use data to understand your customers’ behavior and preferences, then tailor your messages accordingly. For instance, send targeted emails with product recommendations based on their previous purchases or browsing history. Personalized marketing not only increases engagement but also builds a stronger connection with your audience, making them feel valued and understood.
5. Leverage High-Quality Content for Your Brand
For tech-savvy customers who spend their time on social media, high-quality content is certainly welcome and appreciated. This content is produced with the intent to provide not just visibility to a brand but also relevant information to existing and potential customers.
To cater to modern, tech-savvy customers, make sure to create a variety of content types, such as long-form blog articles, detailed tutorials, and in-depth case studies, if applicable. Long-form blog articles can help provide more nuanced information about the products and services you’re selling, while tutorials and how-to guides help customers learn more about the use cases and applications of your offerings
Also ensure that the media you use are exceptionally made. For example, high-definition videos can effectively demonstrate product features and physical characteristics, while interactive content, like quizzes and surveys, can engage users by providing personalized insights or recommendations. Podcasts and webinars, on the other hand, can help you demonstrate thought leadership and offer a platform for discussing not only the value propositions of your products and services but also how they relate to trends and developments in the sector your business belongs to.
Importantly, also ensuring that all visual content—such as images, videos, and graphics—are professionally designed and optimized for various devices can greatly enhance the user experience and prevent your business from being deemed as a low-quality and untrustworthy brand. In the end, high-quality content keeps tech-savvy customers informed and engaged, encouraging them to turn to your brand as a trusted and authoritative source.
Accommodate Tech-Savvy Customers’ Payment Preferences with Maya Payment Solutions
Sign up for Maya Business to open the doors to Maya Business’s various payment processing solutions like Maya Checkout and Maya Terminal.
With a Maya Business account, you will also be able to open a Maya Business Deposit account and use it as your settlement account. This bank account offers an industry-leading 2.5% per annum interest rate that allows you to earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, letting you save more.
Aside from savings and payment solutions, opening a Maya Business account also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months. This credit line enables you to upgrade your business and cater to a tech-savvy customer base. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Modernize your brand with Maya Business and begin catering to a tech-savvy crowd.
