5 Online Payment Best Practices for Small Business Success

Date
October 24, 2024
Reading Time
3 minute read

The rapid development of Philippine e-commerce sector is, in large part, thanks to the widespread use of digital wallet payments pioneered by forward-looking digital banks like Maya. Today, the Philippines has an exceptionally rich online payments landscape, with Filipino consumers now using a diverse mix of various digital wallets, credit and debit cards, and QR Ph codes for online and in-person payments. This diversity has provided Philippine small businesses with an exciting opportunity to evolve their payment processes, enabling them to cater to a broader range of payment preferences and better serve their customers.

In this setting, Maya Checkout has emerged as the best online payment processing solution available to Philippine-based businesses of all sizes. Maya Checkout easily integrates into a variety of common business systems to provide total and seamless payment acceptance. With its ability to facilitate all digital payments used in the Philippines, it’s the payment gateway of choice for anyone who wants to offer top-notch customer experiences and carve a niche in the booming Philippine e-commerce market.

If you have a small e-commerce business, integrating Maya Checkout is only the beginning of your path to online success. Follow these best practices to guarantee your small business’s place in today’s competitive online e-commerce ecosystem:

1. Offer Multiple Payment Options

While Philippine consumers are now familiar with standard online checkout processes, some prefer to make payments over email or chat applications. Maya Payment Links lets you cater to these customers while also opening up a new channel for facilitating additional sales. It works by letting you send a secure link that customers can then follow to complete their purchase with whatever digital payment they choose. You can also use Maya Invoice Payments to offer customers branded invoices alongside a full suite of digital payment options.

2. Keep Your Website Mobile-Optimized

The majority of Filipinos access the internet via smartphones, which means your e-commerce setup and payment systems need to be mobile-friendly. Periodically test your e-commerce channels on mobile devices, keeping close attention on the payment experience. Make sure your developers prioritize mobile devices so that the majority of your buyers enjoy a smooth and intuitive checkout experience.

3. Optimize Payment Page Load Speed

Slow-loading pages can frustrate customers and lead to lost sales. This is an especially important point for the Philippine market since many areas still have limited digital connectivity. Keep your site’s payment experience pleasant by removing unnecessary widgets and code, employing browser caching, and choosing a reliable web hosting service.

4. Provide Transparent Pricing

Transparent pricing avoids confusion in the checkout process and builds trust needed for repeat business. Be aware that the Consumer Act of the Philippines also applies to online stores and hiding the real price of your offer can expose your business to legal risks.

5. Don’t Forget In-Person Payments

In the Philippines, most online small businesses may also have to offer in-person payments, either to facilitate a cashless-on-delivery option or because they also have a physical location that needs to accept payments occasionally. Only accepting cash in these instances is not ideal since most Philippine customers are beginning to have a preference for cashless payment options and are starting to bring less cash on them.

For these contingencies, it’s important to have a Maya Terminal or Terminal Lite on hand. These devices will help you accept more modes of in-store digital payments or during deliveries. You can use these devices to easily accept QR codes, credit cards, and digital wallets at street markets, pop-ups, and other places where you need to facilitate in-person digital payments.

Stay On Top of Online Payments, Customer Preferences, and More with Maya Business 

Small businesses are now expected to accept an ever-expanding selection of online payments. Maya Business helps your growing business meet that expectation with solutions that guarantee each customer has their preferred online payment processed with no issues. Sign up for Maya Business to enjoy Maya Checkout and other industry-leading internet payment solutions.

Signing up allows you to open a high-interest Maya Business Deposit account for settling payments made through Maya Business solutions. With a 2.5% per annum interest rate, your funds can earn PHP 25,000 on each PHP 1 million deposit. Your Maya Business Deposit account also lets you initiate free InstaPay and PESONet transfers, allowing you to save on payments to partners and suppliers.

Becoming a Maya Business user also instantly qualifies you for a Maya Flexi Loan offer in 3 months. Maya Flexi Loan offers are valued at up to PHP 2 million, just what you need to formulate a digital payment journey for your rapidly developing customer base. For better terms and bigger amounts on your future loan offers, just use Maya as your primary processor for all wallet and card payments.

Complete your Maya Business application to activate winning small business solutions.