Many businesses in the retail industry that operate physical stores understand that they need to stand out to increase sales in their physical stores. While this can be challenging due to the rise of online shopping, they can still attract customers who value the tactile and immersive experience of shopping in person. To this end, among the best tools at their disposal are in-store promotions.
In-store promotions are marketing strategies implemented within a physical store to increase customer engagement and drive sales. These can range from offering special discounts to implementing enhanced shopping experiences. For business that operate physical stores, in-store promotions are vital because they provide unique opportunities to influence people’s purchasing decisions, enhance customer satisfaction, and build brand loyalty.
If you want to boost sales in your physical store, here's a closer look at some creative in-store promotion ideas designed to do just that.
1. Leverage Technology
One way to boost sales in your physical store is by leveraging technology. Integrating tech solutions can make shopping more convenient and engaging for customers in your physical store. Consider having dedicated mobile apps for in-store navigation to help customers find products quickly and easily.
Additionally, ensure your store accepts a variety payment options, including debit and credit cards, QR code payments, and e-wallets. Having said that, invest in a POS device that accepts different payment types, like the Maya Terminal and Maya Terminal Lite. Both devices are able to generate dynamic QR codes, which are unique per transaction. Once the machine generates the payment QR code, customers can easily scan it using their smartphone and pay with their preferred digital wallet or bank app. The main difference between the two is that the Maya Terminal allows you to print receipts and features a magstripe module where cards can be swiped. On the other hand, the Maya Terminal Lite features a more compact and lightweight design, which makes it ideal for small spaces and pop-up stores.
To successfully adopt payment solutions and other technological solutions, ensure that they are user-friendly and intuitive. Also, train staff to assist customers with new technologies and promote these tech features through in-store signage. As a Maya Business merchant, for example, you’ll get a dedicated Maya QR static code that you can display in-store. Consider printing it on a standee and placing it on the counter, or hanging the sign by the door to let customers know your store accepts a wide variety of payment options. Make sure to assist any customer who will be making use of the service for the first time or who may have difficulty using it.
2. Personalized Shopping Experiences
Offering personalized shopping experiences can also make your customers feel valued, thus enhancing their shopping journey, which can lead to higher sales. Consider offering one-on-one shopping assistance, where staff members help customers find exactly what they need. You can also give personalized product recommendations using stored customer data to suggest items that match their preferences to enhance the shopping experience. Another idea is to offer exclusive shopping hours for loyal customers or specific groups, such as seniors or VIP members.
3. Themed Sales Events
Hosting themed sales events is a fantastic way to draw in customers and create a buzz around your store. These events can be tied to holidays, seasons, or local events, providing a fresh reason for customers to visit your store. For example, during major holidays like Christmas or Halloween, you can offer special discounts and decorate your store to match the festive atmosphere. You can also tie your sales to local events or festivals to attract more foot traffic by capitalizing on the increased activity in your area.
To ensure successful themed events, thorough planning is necessary. This involves decorating your store appropriately, offering exclusive deals, and promoting the event through local advertising and social media to maximize visibility and attract more customers.
4. Buy One, Get One Promos
Another in-store promotion idea to boost sales and clear out inventory is buy one, get one (BOGO). This kind of offer creates a sense of value and urgency that encourages customers to purchase more. You can opt for the classic deal, where customers receive a free item with their purchase. Another popular variation is buy one, get one half off, where the second item is offered at a discounted price. You can also offer mix-and-match BOGO deals that allow customers to choose from a variety of products for their promotion. This increases the appeal of the promotion even further.
When implementing BOGO promotions, select products strategically. Ideally, focus on items that complement each other, as well as items that need to sold soon (for instance, food items that are nearing their best before date). Also, ensure clear communication about the deals through in-store signage and marketing channels, and set a defined duration for the promotion to create a sense of urgency.
5. Free Gift with Purchase
Offering a free gift with a purchase can be a compelling incentive for customers to buy. It adds extra value to their purchase and can persuade them to spend more to qualify for the gift. Some examples of gifts you can give include small items like pens or keychains. You can also give away samples of new or popular products or exclusive limited-edition items.
If you want to implement this promotion effectively, set a minimum purchase amount that customers must meet to receive the free gift. Also make sure to advertise the promotion both in-store and through your marketing channels to ensure customers are aware of it. When choosing gifts, select items that are appealing and relevant to your customer base to maximize their impact.
Boost Sales with In-Store Maya Solutions
From the Maya Terminal device to Maya QR, there’s an in-store Maya Business solution you can utilize for a seamless shopping experience that encourages customers to purchase your products. Sign up for Maya Business today to help you boost sales in your physical store.
Setting up a Maya Business account also lets you open a Maya Business Deposit account for settling in-store payments made through your Maya Terminal and Maya QR. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, letting you save more.
After signing up for a Maya Business account, you can also qualify for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months. This provides you with another funding source to further improve your physical store offerings or branch out to another location. Just use Maya as your primary processor for all wallet and card payments and you’ll receive better loan offers.
Send your Maya Business application today and experience the benefits Maya Business solutions offer entrepreneurs.
