In a competitive business environment where many types of businesses vie for customers’ attention, it’s important for brick-and-mortar businesses to put their best feet forward every time. The geographical constraints of traditional stores mean that many such businesses will want to maximize their relationships with existing customers, especially those who may reside in proximity to their location. They have to do everything that they can to turn these people into loyal patrons of the business who will return to the store time and again.
If you have a physical store, look for ways to turn first-time customers into loyal advocates. Follow these best practices to boost repeat customer acquisition at your store:
1) Offer an Effortless First Payment Experience
Positive first payment experiences set the stage for productive long-term customer relationships. Delivering enjoyable payment experiences requires you to examine potential friction points that may keep customers from coming back to your store. In the Philippines, one such friction point is the growing diversity of payment options. While cash is still widely used, digital wallets, bank transfers, and payment cards all have their share of committed regular users. In this complex payment environment, earning repeat business means facilitating any payment method your customers might prefer.
With its ability to accept a full range of payments, simple interface, and electronic cash register (ECR) integration capabilities, the Maya Terminal is the first choice for emerging small businesses eager to win over loyal customers. Check out theMaya Terminal price table to learn more about the merchant discount rates (MDRs) associated with different payment methods you can accept with the Maya credit card terminal.
2) Highlight Your Bestsellers
Your bestsellers already resonate with more of your customers, so it makes sense to show them off to the wider public. Highlighting your most popular products lets you capitalize on their proven success and helps you create a compelling narrative for potential customers, enticing them to explore the entire breadth of your offerings. Moreover, further emphasizing your bestsellers potentially lets you bring down your sales and customer acquisition costs, helping you to grow your business more efficiently.
3) Curate and Display Complementary Products
Effective curation is key to making your offers more compelling than they would be, otherwise. For instance, if you sell cameras, it makes sense to display complementary products such as tripods, lenses, and camera bags alongside them. This not only allows the different products to support each other’s main selling propositions, but it can also present a stronger argument for customers to make subsequent purchases.
To make your displays stand out more, try using well-placed spotlighting to highlight key products and create an inviting mood in your store. Avoid clutter in each display area to give the items the attention they deserve. Prioritizing items in this way can give your store a more professional vibe and create a positive impact on customer acquisition.
4) Arrange Your Displays to Address Foot Traffic
In brick-and-mortar operations, item saleability is often dependent on line of sight. After all, customers will not be able to buy what they cannot see.
With that in mind, make sure to strategically position products you want to sell more of in your display windows as well as other parts of your store that are within your customers' direct line of sight. If you have inventory that you need to sell off right away, it makes sense to situate these items at your store entrance, close to store counters, and other areas that customers are likely to explore.
5) Be Creative with Your Storefront Window
If you want to attract window shoppers, then it makes sense to put time and resources into creating an attractive and emotionally resonant storefront window display. Your storefront window is likely going to be the first point of contact for most of your potential customers, so dressing it up effectively will create powerful impressions.
Apart from displaying your bestsellers, consider including prestige items that can consistently draw looks from passersby. Items on sale and loss leaders are also good candidates for window displays, as they can attract value-conscious first-time customers who may become future sources of repeat business.
You can also use your storefront window to advertise other things that set your business apart. If your store uses a Maya Business terminal device like the Maya Terminal or Maya Terminal Lite, for example, be sure to indicate that with a sticker or tent card at your display window. Advertising your Maya POS terminal tells potential customers that they can use any payment method they want to buy from your store, whether it’s debit or credit cards, QR Ph codes, or e-wallets.
Set the Stage for Wonderful First-Time Purchase Experiences with the Maya Terminal
The Maya Terminal empowers small businesses of all types to navigate the diverse world of contactless payments. Use the Maya Terminal or the ultraportable Maya Terminal Lite to seamlessly accept any payment and set the right tone for nascent customer relationships. Create a Maya Business Manager account today to enjoy seamless payments at your store. Once you’ve created a Maya Business Manager account, you’ll qualify for the Maya 1-2-3 Grow business growth bundle. Maya 1-2-3 Grow gives you a 1% MDR discount on all QR Ph transactions for 3 months after signing. This translates to PHP 14,600 in savings for every PHP 1 million in QR Ph sales, giving you more funds to execute a serious repeat customer acquisition campaign. As part of the Maya 1-2-3 Grow bundle, you can also enjoy the benefits of using Maya Business Deposit as your settlement account. With an industry-leading 2.5% per annum interest rate for supercharged savings, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Signing up also qualifies you for a Maya Flexi Loan offer of up to PHP 2 million in only 3 months, expanding your business’s growth avenues. Set up your Maya Business Manager account today for seamless in-store payments and amazing offers like Maya 1-2-3 Grow.
