The way your store’s POS (point-of-sale) area is laid out and managed can make a big difference in driving sales and shaping customer experience. As the final touchpoint in the sales process, your POS area can offer multiple opportunities to create positive impressions and encourage repeat business.
Startups and SMEs sometimes fail to take POS optimization seriously as it involves implementing many small changes that may seem insignificant by themselves. However, adding these changes to your POS system can create an environment that encourages customers to buy from your store while also reducing the cost of earning each sale, ultimately accelerating your business’s growth.
Creating a great POS area is as much an art as it is a science. Thankfully, applying recognized principles of POS system optimization should help create a pleasant checkout experience at your physical store. Here are a few proven POS optimization tips to boost your store’s sales and smoothen the overall customer experience:
1) Offer a Variety of Payment Options
Philippine-based customers are growing more diverse in their payment preferences. Make sure your customers can pay however they want to by having a Maya Terminal device at every checkout area. Available to all Maya Business solution users, Maya Terminal devices ensure that your store can accept credit and debit cards, QR Ph, and popular digital wallets like Maya, GCash, GrabPay, ShopeePay, and WeChat Pay. If you require an ultraportable POS solution, you may also get a Maya Terminal Lite device to better facilitate payments.
2) Train Your Staff
A well-trained team can do wonders for your customer’s checkout experience. Your employees should not only be knowledgeable about your products, promotions, and loyalty programs but also about the POS system your store uses. Invest in training programs to empower them to assist customers and use your POS tools efficiently during the checkout process.
3) Create an Inviting Layout
Ensure that your POS area is easily accessible, well-lit, and free from clutter. Keeping your checkout space tidy will make its function clearer to customers and also make them feel more comfortable, encouraging them to buy from your store.
4) Showcase Impulse-Buy Items
Display small, affordable items near the checkout counter to entice customers to make additional purchases. These can include candies, magazines, accessories, or other low-priced items that complement your main products.
5) Use Clear Signage
Use clear signages to highlight promotions, discounts, or upcoming events. Catchy signs can grab customers' attention and encourage them to explore more of what your store has to offer.
6) Speed up Transactions
Implement a streamlined checkout process to minimize waiting time. Observe your staff and the tools and processes they use to discover areas for improvement.
7) Add Maya QR Standees to Your Checkout Lane
You can give customers more options and further speed up payments by adding a Maya QR standee to your POS area. And with the QR Ph standard now in place, you no longer have to mix and match different QR codes to get paid.
8) Maintain a Well-Stocked Counter
Avoid making your customer wait and keep the checkout counter stocked with essential items such as shopping bags, receipt rolls, and writing materials. Being prepared will prevent delays at your POS area and will allow you to maintain a smooth shopping experience for everyone.
9) Implement a Loyalty Program
Reward your customers for their repeat business. Create a loyalty program that offers discounts or exclusive perks to incentivize customers to return and make more purchases at your store.
10) Upsell Strategically
Train your staff to suggest complementary or higher-value items to customers during the checkout process, depending on what the customers are purchasing. By recommending relevant products, you can increase sales, improve your store’s average transaction value, and deepen your engagement with customers.
11) Engage Customers with Digital Displays
Place digital displays near the POS area to showcase dynamic content, including product videos, customer testimonials, or even social media feeds. These displays can help keep customers engaged as they wait in queue while also educating them about your store’s offers, ultimately increasing sales for your store.
12) Encourage Customer Feedback
Encouraging customers to share their ideas will give you valuable insights that may not be obvious to you or your staff, allowing you to refine their experiences further. To glean these insights, you can directly engage with customers, add a suggestion box, or include a link to an online survey on your receipts.
13) Monitor and Analyze Sales Data
Leverage the reporting features of your POS system to track sales trends, identify top-selling items, and understand customer buying patterns. This data-driven approach will enable you to better optimize your product offerings and the overall buying experience at your store. The Maya Terminal seamlessly integrates with electronic cash register (ECR) systems, making it a great investment for any business that wants to make data-driven decisions.
Update Your POS System with Maya’s In-Store Solutions
While the POS Philippines market offers a range of solutions, Maya Terminal, Maya Terminal Lite, and Maya QR are trusted by the country’s most exciting startups and SMEs. By getting a Maya Terminal device and implementing the other tips above, you can transform your retail store's point-of-sale environment and fuel your business’s growth. Create a Maya Business account today to access Maya’s full range of in-store and online payment solutions.
Once your Maya Business account is created, sign up for the Maya 1-2-3 Grow, an exclusive bundle designed for startups and SMEs operating in the Philippine market. Save on QR Ph payment processing with a 1% MDR (merchant discount rate) for 3 months from promo onboarding. Opening a Maya Deposit business savings account and designating it as your payment settlement account also gives you an additional month of 1% MDR on your QR Ph sales. You’ll also qualify for a no-collateral Maya Flexi Loan offer in just 3 months, giving your startup or SME up to PHP 2 million in additional funding to further improve its checkout processes.
Create a Maya Business account today to enjoy Maya 1-2-3 Grow and the services of the most trusted POS supplier the Philippines has to offer.
